Online advertising works well when your target audience is looking at your website or when they’re accessing a site on which you have a presence.

But what happens when consumers change the web address or click through to another site? They can’t take your brand with them…

Well, actually, now they can!

Exposure

The BrowserNation application is a branded and customizable web browser. The first point about a browser is that everyone needs one to access the internet. You can’t go online without one. The second point is that, while websites change according to page viewed and web address entered, the browser is ever-present. This means that if you advertise on the browser, your brand will also be ever-present - in front of potential customers all the time they're online. Regardless of the site they're viewing.

Branding

Unlike themed browsers or toolbars, the BrowserNation application is a highly customizable tool. And it looks good! This means that BrowserNation publishers can brand their browser in any way they wish, which includes the opportunity to promote co-marketing partners and advertisers in a highly dynamic fashion.

Brand association

Consumers will use a branded BrowserNation browser because: a) they have a passion for the brand; b) they want the premium content that the browser delivers; and c) it navigates the internet in exactly the same way as their old browser.

Imagine, therefore, the value you can achieve by linking your company with a BrowserNation browser. If consumers love a brand enough to have it front of them all day long, your company will gain significantly by association.

Targeting

And that’s not all. Consumers automatically reveal themselves as belonging to a very specific demographic just by the browser they use. This is the essence of the ‘‘Browser Nation’’. Depending on the nature of your company, you may wish to advertise to college students in North America, country music-lovers around the world or soccer fans in China.

BrowserNation is not a single website publisher. We have an ever-growing inventory of brands among our partners. Working with us will offer you access to entire industry segments and demographics rather than restricting you to doing business on a company-by-company basis.

Tracking

While we are opposed to things like web tracking and spyware, we do keep anonymous records of usage statistics. These include: how many browsers have been downloaded, in which cities they have been installed and for how long each day they are active. This information will ensure that, when you partner with BrowserNation, you know exactly what you’re paying for. Talk about peace of mind!

To gain access to the ‘‘Browser Nation’’ please contact us at request@browsernation.com

If you're with a digital marketing company or advertising agency, and have clients that would benefit from a BN browser, please send Henry an email at hvb@browsernation. He’ll be happy to discuss ways in which we can work together.