Consumers use the BN browser app because it’s branded for something for which they have a passion or in which they have a vested interest.

These consumers are rewarded for their loyalty in a number of ways that range from access to exciting digital content and special offers to specific incentive programs and a better browsing experience. When it comes to colleges and charities, end-users also know that they’re raising funds for a cause they support.

Whatever their reason for doing so, by using the BN product, members of your community will form part of the ‘‘Browser Nation’’. And the greater the size of the Browser Nation, the greater your potential to monetize your browser application.

Revenue streams include some or all of the following:

• Customer loyalty = increased sales of your products or services
• Promote your co-marketing partners and sponsors
• Affiliate programs (click through to 3^rd party vendors)
• Advertising (display and video)
• E-commerce (sell merchandizing, event tickets, music downloads, anything…)
• Online marketplaces (allow members of your community to sell things to each other)
• Retail sales (in some circumstances members of a community will pay for the use of the app)
• Search feed (join the BN network)
• Shopping cart feature (join the BN network)

Some of these revenue streams mean that you can monetize your online community just because they’re using the Internet in exactly the same way they do already!

BrowserNation has specific data about how people use the application and what value can be placed on many of these different revenue streams.

I want to know more…